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HUMAN AUTHENTICITY ®   

is an officially registered European Union Trade Mark.

After months of intense work, development and conviction, I’m very pleased to announce that HUMAN AUTHENTICITY® has now been officially registered by the European Union Intellectual Property Office (EUIPO).

EU Trade Mark No. 019373382

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HUMAN AUTHENTICITY ® was created around a principle I believe will become increasingly important in the years ahead:

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- Human creation deserves to be identifiable, verifiable and transparently recognised.

- Made by human hands, not algorithms.

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As artificial intelligence becomes increasingly present in creative and professional environments, we also need clear ways of recognising work that originates from human authorship, human judgement and human craft.

HUMAN AUTHENTICITY® is a step in that direction.

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Not against technology.
In defence of authorship.

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Not against artificial intelligence.
In favour of transparency.

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And above all, in recognition of something that should never become invisible:

the human being behind the work.

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This idea becomes an officially registered European Union Trade Mark.

HUMAN AUTHENTICITY®

Human creation. Made by human hands, not algorithms.

EU Trade Mark No. 019373382

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